Raleigh Owner’s Guide to Profit Margin (and How to Use Our Calculator)

Margins tell you how much money you actually keep from each dollar of sales. Raleigh owners often focus on top-line growth and forget that pricing, vendor terms, and overhead determine how much cash lands in your bank account.

Gross vs. Net Margin

Gross margin measures revenue minus cost of goods sold (COGS). Net margin subtracts everything, including operating expenses. Gross shows product/service economics; net shows the whole business.

What’s “good” in Raleigh?

It varies by industry, but a 40–60% gross margin is typical for many service businesses around the Triangle, while net margins often land between 10–20% once payroll and overhead are paid.

Run Your Numbers

Use the Profit Margin Calculator. Enter revenue, COGS, and (optional) operating expenses. You’ll see gross and net margins instantly with guidance.

Next steps

• Audit pricing vs. competitor value in Raleigh/Cary/Durham.
• Negotiate vendor terms to reduce COGS.
• Schedule a Health Review—we’ll benchmark your margins and build a plan.